Cookie Policy
Last updated: 7 November 2025
Version: 2.0 (2025)
1. Introduction
This Cookie Policy explains how Grape Tree (“we”, “us”, “our”) uses cookies and similar technologies on our website www.grapetree.co.uk
It should be read together with our Privacy Policy
We are committed to being transparent about what information we collect and how we use it. You can control or withdraw your consent for non-essential cookies at any time using our Cookie Settings link in the website footer.
2. What are cookies?
Cookies are small text files placed on your device (computer, tablet or smartphone) when you visit a website. They store information such as your preferences, session IDs or shopping-basket contents, and allow certain functions to operate.
Cookies may be:
• First-party – set by our website; or
• Third-party – set by another website or service (for example Google Analytics or Meta Pixel).
Some cookies are strictly necessary for our site to function. Others are optional and used for analytics, personalisation or advertising – these require your prior consent.
3. How we use cookies
We use cookies and similar technologies to:
• Make our website function correctly and securely;
• Remember your preferences (such as language and shopping basket contents);
• Understand how visitors use our site and improve performance;
• Deliver relevant marketing and measure the success of our advertising; and
• Protect our website and customers from fraud or misuse.
4. Types of cookies we use
|
Category |
Purpose / Function |
Example Cookies / Providers |
Duration |
Lawful Basis |
|
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|
Strictly necessary |
Enable core features such as security, network management, account login and checkout. These cannot be disabled. |
PHPSESSID, cart_id, Shopify session cookies |
Session / until browser closed |
Legitimate interest / necessary for contract |
|||||
|
Preferences / Functional |
Remember settings such as region, currency or items in basket. Improve user experience. |
currency, language_setting |
1 year |
Consent |
|||||
|
Analytics / Performance |
Collect aggregated statistics on visitor numbers, page views and traffic sources to help us improve our website. |
Google Analytics (_ga, _gid), Matomo |
14 months |
Consent |
|||||
|
Marketing / Advertising |
Track visits across websites to display relevant adverts and measure effectiveness of campaigns. |
Meta Pixel, Google Ads, Microsoft Advertising cookies |
90 – 180 days |
Consent |
|||||
|
Security / Fraud Prevention |
Detect and prevent fraudulent transactions or misuse. |
Cloudflare (__cf_bm) |
30 minutes |
Legitimate interest |
|||||
5. Third-party cookies and services
Some cookies are set by third parties whose services we use on our site, such as analytics providers and advertising platforms. These third parties may use the information they collect for their own purposes. You can read their privacy and cookie policies here:
• Google Analytics / Ads – https://policies.google.com/privacy
• Meta (Facebook / Instagram) – https://www.facebook.com/policy/cookies
• Microsoft Advertising (Bing) – https://privacy.microsoft.com/privacystatement
• Cloudflare – https://www.cloudflare.com/privacypolicy/
We take care to ensure that these partners process data in line with UK GDPR and PECR.
6. Consent and cookie banner
On your first visit, our site will display a cookie banner explaining that we use cookies and asking for your consent to store non-essential cookies on your device.
You can:
• Accept all cookies;
• Reject all non-essential cookies; or
• Manage your preferences by category.
Your consent choices will be saved for 12 months unless you change them.
You can modify or withdraw consent at any time by clicking the Cookie Settings link in the footer or adjusting your browser settings.
7. Managing cookies via your browser
You can control or delete cookies in your browser settings. Each browser provides different tools to manage cookies:
• Chrome: https://support.google.com/chrome/answer/95647
• Edge: https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge
• Firefox: https://support.mozilla.org/kb/delete-cookies-remove-info-websites-stored
• Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Blocking or deleting cookies may affect how our website functions and certain features may not work properly.
8. International transfers of cookie data
Some cookie providers (for example Google and Meta) process data outside the UK and EEA. Where such transfers occur, we ensure that appropriate safeguards are in place – such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs) – to protect your information in accordance with UK data-protection law.
9. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law or to our use of cookies. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
10. Contact us
If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact: [email protected]
JG Foods Ltd (t/a Grape Tree) Unit 2, Dandy Bank Road, Pensnett Trading Estate, Kingswinford, DY6 7TD, United Kingdom